Why it Pays to Read the Conference Call

It is great advice to read the conference calls each quarter a company reports. Sometimes it will give you an added edge into what is going to happen to a company in the future as well as give you some insight into managements demeanor and attitude toward the company. In essence its a great way to sometimes piece it all together. In that spirit I bring you a classic moment from Pacific Sunwear's (PSUN) most recent conference call:

"One of our goals in the new more aspirational store design was to improve our girls penetration..."

Now that's just funny. Sometimes you don't even need to take quotes out of context for them to be funny. I would have VLCM done but I blame it on college basketball. I will be done soon.